CTRL Collective Presents HelloAdvisr Workshop:
Pricing 101 for Entrepreneurs
About the workshop:
Pricing is one of the most powerful drivers entrepreneurs and founders have to effectively grow their company. Unfortunately, many of the best companies are better at creating value than getting the value they deliver for their innovation and creativity. This workshop builds the foundation on how to use pricing in your company as a strategic and tactical tool to better monetize the value your products or services deliver.
About the presenter:
Ed Lee is the Founder and CEO of HelloAdvisr, a Los Angeles-based growth consultancy focused on helping entrepreneurs grow better businesses through effective pricing, strategy, customer insights and sales operations. Previously, Ed held leadership roles with leading organizations including LG Electronics and Simon-Kucher & Partners, a global management consulting firm recognized as the leading expert in pricing. Ed has global experience working with some of the world’s leading companies and brands in retail/eCommerce, marketplaces and platforms, consumer goods and technology-led start-ups. Ed received an MBA from Oxford University, MSc from the London School of Economics and a BA from the UC, San Diego.